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The growth of SEO in the past years is seen with numbers of trends and updates. With all these updates, many individuals and businesses are still looking for the best way to apply SEO to their site. Up to now there is still no concrete answer on which process is perfect in optimising site.

According to Neil Patel, an SEO expert and recognized as one of the top 100 entrepreneurs under the age of 30 by the former President Barack Obama, most people involve in SEO have a wrong impression of doing it. They are optimising sites in order to create a stronger presence in search engines. Patel suggests that optimisation effort should be directed to gaining real peoples' attention, interest and time.

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