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A mobile application can be a pretty useful accompaniment for your business. It can boost sales, give you a completely personalized brand presence, open the gates to billions of potential customers and so on. And thanks to products like the MageNative app builder for Magento, launching a fully functional, native mobile app is a matter of minutes — even if you don’t know the “C” of coding.

Regardless of how you get your application up and running though, there are certain things you absolutely need to bear in mind if you are hoping for any success at all.

A decade or so ago, Mobile App stores were completely new on the horizon. Nothing like them had ever been seen and competition between app developers, such as it was, was pretty low. In 2009 for instance, the iOS app store had well under 1,000 applications.

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